So the mobile era is here.
The number of mobile users today is greater than the number of desktop users!
Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They now need to optimize mobile apps and websites to improve their customer’s experience and increase their conversions.
While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features, and the audience they serve.
That being said, studies show that users prefer mobile apps more than mobile websites. This makes for a strong reason to create mobile apps for reaching out to potential (and existing) customers.
In addition, there are various other reasons, too, that make mobile apps better than mobile websites.